Brand and marketing leader. Designer at heart.

I build brands people feel, from the name and the logo to the magazine on the coffee table and the tent at the farmers market.

FEATURED WORK

Novo Mere

I named, built, and launched a wellness brand for mothers on Chicago’s North Shore, growing it from zero to 257K social views, 1,100+ new followers, and a 64-page printed magazine in its first season.

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More Work

From naming a brand to growing its audience, I build the whole story. Most recently, I named, designed, and launched Novo Mere, reaching 257K social views and 1,100+ new followers in its first season. Learn more.
As head of Sardis Creative, I ran the department like my own business, from budgets and proposals to pitching creative, and built a lean, empowered, close-knit team. Later, as Director of People & Culture, I shaped company-wide processes and culture. I lead like a coach: find each person’s strengths, then build the role around them. Learn more.
Brand identities built from scratch, editorial magazines, event graphics, signage, and digital campaigns. I’ve designed for global brands and local startups alike, including the Novo Mere identity and its 64-page Summer Journal. See examples of my work.
Sets, stages, and environments for corporate events and live productions. I translate a brand’s look into a space people can walk into, for clients including Nespresso, Motorola, Peroni, Fenty Beauty, Rust-Oleum, Ciena, Fresenius Kabi, and Baxter. See examples of my work.